Privacy policy

This privacy policy describes how the informational Ladbrokes Casino website at this hostname processes personal data when you browse, when you email us and when standard web technologies record technical signals. It does not replace the privacy notice that applies if you hold a real-money account with Ladbrokes or another Entain brand; that document governs wagering, verification and marketing preferences inside the licensed product.

Who is responsible

The publisher of this guide acts as a controller for data processed to operate these pages. Where we appoint processors — for example hosting providers, email delivery services or security vendors — they handle information only on documented instructions and under contractual obligations consistent with UK data-protection law.

Data we may collect automatically

When you request a page, servers and protective systems may log elements such as your IP address, time of access, requested URL, HTTP status, user-agent string and referrer. We use these signals to keep the site available, to detect malicious traffic patterns and to diagnose faults. Logs are rotated and deleted according to a schedule that balances troubleshooting needs against storage minimisation.

Data you send us voluntarily

If you contact us by email, we receive your address, any text you write, attachments and technical headers your mail client adds. We use that content solely to respond, to implement a correction you requested or to meet a legal obligation. We do not sell email lists or rent inboxes to third-party marketers.

Cookies and similar technologies

We distinguish cookies and storage that are strictly necessary to deliver the site securely from optional tools that measure audience behaviour or support advertising. Where United Kingdom rules require consent before non-essential technologies are set, we aim to collect that consent through a clear interface. You can also manage many categories through your browser settings, though blocking essentials may break parts of the experience.

Legal bases under the UK GDPR

Depending on the processing activity, we rely on legitimate interests (running a secure information service, understanding aggregate readership), performance of a contract or pre-contract steps (responding to your enquiry), compliance with legal obligations (co-operating with lawful requests) or consent (where required for certain cookies or marketing). You may ask which basis applies to a specific activity by writing to the contact details on our Contact page.

Retention

Server logs are kept only as long as needed for security and reliability. Email correspondence may be retained longer where we need a record of a correction, a complaint or a legal claim, after which it is deleted or anonymised unless a longer period is required by law.

International transfers

If subprocessors store or process data outside the United Kingdom, we expect appropriate safeguards such as the UK International Data Transfer Agreement addendum, standard contractual clauses approved for UK use or reliance on adequacy regulations. You may request further detail about a specific transfer when you exercise your rights.

Your rights

Subject to applicable exemptions, you may request access to personal data we hold about you, ask us to correct inaccuracies, erase certain information, restrict processing, object to processing based on legitimate interests and, in limited circumstances, receive data in a portable format. You may also withdraw consent where processing was consent-based. If you are unhappy with our response, you may complain to the Information Commissioner’s Office.

Children

This site discusses regulated gambling products intended for adults. We do not knowingly collect personal data from anyone under eighteen. If you believe a minor has contacted us with identifiable information, please tell us so we can delete it promptly.

Last updated: March 2026.